Gen Z, born between the late 1990s and early 2010s, is redefining social media with its unique trends and behaviors. This generation is highly visual, gravitating toward platforms like TikTok, Instagram, and Snapchat, where short-form video content and dynamic storytelling dominate. Authenticity is crucial for Gen Z, leading to a rise in unfiltered, candid posts and a preference for creators who are relatable and genuine. They are also driving trends like meme culture, challenges, and social activism, using social media not just for entertainment, but as a tool for social change and self-expression. Moreover, privacy and mental well-being are increasingly important to this tech-savvy group, influencing their cautious approach to digital footprints and online interactions.
