Social Media

Examine current trends in influencer marketing and how brands are navigating new strategies and partnerships. Influencer marketing is a powerful strategy that leverages the reach and credibility of individuals with large and engaged followings on social media platforms. Brands partner with these influencers to promote their products or services, tapping into the influencer’s established trust … Read more

Gen Z, born between the late 1990s and early 2010s, is redefining social media with its unique trends and behaviors. This generation is highly visual, gravitating toward platforms like TikTok, Instagram, and Snapchat, where short-form video content and dynamic storytelling dominate. Authenticity is crucial for Gen Z, leading to a rise in unfiltered, candid posts … Read more